Hodes wins 2008 Ri High Fiver

The IET's Savoy Place headquarters was the impressive venue for a busy awards evening on Monday 26th January. A record turnout saw the Ri High Fiver - celebrating the most creative work of 2008 - go to Bernard Hodes, while aia added to their groaning trophy cabinet by picking up the first-ever IET prize for the year's best engineering and technology ad - a new award contributed by the Ri Fivers' sponsor, the Institution of Engineering and Technology.

The new IET award had attracted over forty entries of very high quality - possibly driven, as Bob said, not merely by the prospect of a prestigious new trophy but also by the promise of lunch at one of London's best restaurants for the winning creative team.  Entries were carefully scrutinized with particular attention to five key criteria - impact, originality, illustration, typography and copy - by a team including the IET's Stephen Mair, Amanda Weaver (publishing director) and John Rooney (chief magazine designer).

In the event, the judges opted to award an additional international prize, which went to TMPNEO (Paris)'s "superbly elegant multi-media campaign" for consultants Beijaflore.  For the main UK award, the judging debate had gone back and forth, with a shortlist of seven entries being whittled down to a final two: a poster from Work Communications for modern apprenticeships at Nestlé, and aia's ad for a variety of high-tech roles in the Met Police, with the vote ultimately going to aia.

The judges' approving comments included: "good to see something different and effective online - doesn't happen often", "lovely use of rich media", "one of the first in the industry to use a banner in this way", "worth an award simply for getting the client to buy it", and - more succinctly - "smashing".

Thanks go to Andy Dingley and his IET advertising team for hosting yet another memorable event and for continuing their valuable support of the Ri Fiver awards, which as ever play an important part in helping to maintain outstanding creative standards across the recruitment communications industry.


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