Hodes (Hong Kong and U.K.) created the global employee engagement program for HSBC Commercial Banking

Hodes Hong Kong, together with Hodes U.K., created a global employee engagement program for HSBC Commercial Banking employees (25,000) to understand, engage in and promote their new global brand campaign. The essence of this program was for staff to embrace the external brand campaign message by sharing how they themselves have achieved “success” in their professional and personal lives, as well as how they can help others achieve success. The multimedia program included an intranet-based website, online promotional banners, a management toolkit, posters, events, premiums, presentation templates, screensavers and more. The branded toolkit CD was delivered to HSBC management teams throug the world and contained all information and files needed for local execution of “The Secret of My Success” campaign.



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